What Have You Learned From Your Audience Feedback?

Throughout this module, audience feedback has contributed greatly to most of the tasks I have carried out, I have shown audience feedback in each of the posts where I have received it, I then used it to improve my products, take my film poster for example, previous to audience feedback it looked like this,

However, after receiving the following audience feedback,

• Doesn't reflect the content of the trailer
• Too cluttered
• Copyright image used
• More images needed
• Title not clear enough

the finished product looked like this, which I believe is an enormous improvement

One of the first items I received audience feedback on was my animatic, this is basically an animated storyboard made up of pictures and title sequences, below is the audience feedback I received on it,

Chris Benisek

Age: 17

Comments:

• got confusing in the middle
• not enough blood!
• not sure if the comedy was intentional
• why was there a random girl? what was the purpose?
• i enjoyed the soundtrack

Tom Copland

Age: 17

Comments:

• unclear narrative
• not very convincing acting
  
  

Conor Potts

Age: 17

Comments:

• I liked the storyline
• music needed to go together better
  

Alex Jowett

Age: 17

Comments:

• zombies may be hard to make look realistic in the actual trailer
  

Joe Shrimpton

Age: 17

Comments:

• more of an introduction at the start is needed
• soundtrack worked well
• would look better and scarier if it was set at night
  

Helena Beason

Age: 17

Comments:

• Unclear as to why the two characters thought it was a zombie
• relevance of woman was unclear
• would look better set at night
• better looking zombie!

as you can see i received a large amount of feedback relating to the lighting and that it would be better if it were set at night as it would create a preffered reading to the horror content, however after attempting to film in the dark i discovered that the lighting was too poor and characters along with actions could not be made out easily enough.
I also received a large amount of comments as to the purpose of the girl involved and that it was not clear as to why she suddenly appeared, this took a large impact on my storyline as I decided it was best to change the cast accordingly.

After receiving audience feedback on my animatic I then decided to change my storyline, once this was done I created a rough cut of my trailer, again I screened this infront of a class of pupils and recieved further audience feedback which is shown below,

• as-well as an american age rating screen have a version with a UK rating screen
• Treadman character does not project his voice loud enough
• change the font to represent genre
• Some of the voices are too quiet
• music does not go with the production title
• Girl is laughing when getting her stomach ripped open
• Elroy does not appear as their friend
• Colour of the font
• Over dub some of the voices
• controversial rock music
• eery music should be added
• speed up the spade hit

after recieving this feedback I decided to change a large amount of things, firstly I changed the font of the titles, this signified s supernatural style i.e. linking in to a preffered reading, I also changed the font colour half-way through the trailer from white to red, which was in key with the action starting i.e. killing the zombies, however I beleive I maybe could have found a better font as the one I choose was a little plain, also, with the assistance of final cut express 4, a proffesional editing software, I managed to raise the sound of the characters voices, which seemed to be a big issue as many of the audience said they could not hear the voices clear enough, however if I were to do any re-shoots then I would most likely use the boom mic that I have access to, as not only does this pick up sound better but the sound is also of a much higher quality.

Although the final cut was a huge imporvement on that of the rough cut, I still beleive there are a few things i should change, such as the quality of some of the acting, however, at the present the weather has been very different to that of my other scenes and would challenge the continuity of my trailer. 

I would also change the music, although I beleive the soundtrack is of a high quality I beleive it changes to often and is too overpowering to the actual footage.


After receiving an initial grade I combined it with the audience feedback I received especially on the ancillary texts, generally saying that it did not reflect what was seen in the trailer, I used this to help recreate both the film poster and the magazine front.